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MARKETING DATABASE |
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Recruitment Marketing Database |
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Why do I need a Recruitment Marketing Database? |
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You're losing prospects |
Every recruitment marketing activity has a funnel, such as the one below. Whether you are posting a job to a job board, running an email campaign or using social network sites, you have a funnel just like this. ATS systems capture the final “applicants” at the bottom of the funnel.
But everyone else in your recruitment funnel is still valuable. Even if this wasn't the right opportunity, they still may be interested in working for your company and hearing about other opportunities. Give them a chance...before they surf away.
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Improve your Advertising ROI |
You're spending good money to get your job Ads in front of potential candidates. Consider the results of a single job posting to Monster. Which result looks better to you?
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Contacts are everywhere! |
Without a central recruitment marketing platform, it would be extremely challenging and costly to setup separate solutions to integrate with a single marketing database. With WildFire, all your marketing activies are centralized,
turning every activity into a prospecting opportunity. Every Job Ad or outreach turns into an opportunity to engage with more people, helping your company build relationships that you can continue to leverage over time.
Your recruitment marketing database will quickly become a strategic differentiator, allowing you to reach the right prospects faster and with more precision than your competitors.
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How do we use a Recruitment Marketing Database? |
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Capture & Automatically Categorize Contacts |
WildFire enables all your campaigns to job boards, social networking sites, email campaigns, etc with a custom "opt-in" feature, allowing casual prospects to opt-in to your
recruitment marketing database. The very first time a contact applies to your company, they will see the opt-in form.
After they complete the form, they will never see the form again, even as they apply to different jobs on different boards/social networking sites.
WildFire will then track the on-going interaction of this contact with your company, automatically categorizing the types of jobs they are clicking on. This rich history will allow you to send very targeted communication regarding other similar opportunities.
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Automated, targeted campaigns |
All these new contacts are useless if you can't easily leverage them from your existing recruitment system. We know that recruiters live in their ATS system, so we've built WildFire to seamlessly work from ANY web-based ATS system.
With WildFire, sending a targeted email campaign is just a button click away.
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Mobile / SMS / IM |
The current opt-in form simply asks the contact if they would like to opt into your system. However, many people have preferences on how & when you communicate with them.
An extremely popular communication channel is SMS messages. Using the current opt-in form, you can ask users if they prefer to be contacted via SMS, and even IM in the near future.
The user can then enter their mobile phone or IM name, making it possible to communicate new job opportunities through a method of their choice.
When a recruiter chooses to promote a new job, WildFire will send out the appropriate message to the appropriate contacts via their chosen communication channel.
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